i - Creativity

The Arrow represents creativity, the cradle of innovation. It demonstrates motion and transformation, and challenges inaction. It possesses the ability to create momentum for a desired change in a static environment. We believe creativity is the true engine of progress, and the agent of productivity. When we harness the power of creativity, nothing is impossible; but when we dismiss it, activities lack passion and purpose. The success of any business today, is increasingly dependent on its ability to successfully nurture a culture of creativeness and innovativeness. Our goal is to work with businesses to implement solutions that harmonise creative thinking with proven, specialist tools and methodologies, to deliver tangible, long-term results.

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ii - Responsibility

The Arrow pointing upwards indicates the pursuit of a better, and more responsible way of living, aligning luxury with sustainability. Historically, the luxury sector was known for its inclination towards a superfluous and consumptive lifestyle, however today, there is a growing consciousness about the great responsibility that accompanies the advantage and privilege that luxury affords. Individuals and businesses are responding by making a choice to contribute positively to the lives of others, and to the environment, rather than self-gratification and financial gain. We are keen to support responsible luxury businesses towards meaningful discussion and action on ESG topics, and to help secure the future of the planet, people, and the industry, though our LUXE-ESG programme.

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iii - Integrity

The Arrow symbolises consistency and simplicity, hallmarks of genuineness and authenticity. On the one hand, it points to limitless future possibilities, whilst on the other, it retains an enduring connection with the past. It is intentional and unambiguous in its communication, yet appeals to personalisation. The most revered brands of today are adept at seamlessly synthesising the timeless hallmarks of authenticity, heritage, identity; with unrelenting relevance and renaissance. They are the custodians of craftsmanship, who are also curators of new and innovative processes and methodologies, It may be argued that the most impactful inventions throughout history. have evolved through a coalescence of ancient wisdom with innovatory thinking..

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iv - Quality

The Arrow takes on a different messaging and tone based on its colour. The power of colour to distinctly transmit a message is known to be universal. As an example, in driving, a green light motions, 'Go'; whilst a red light indicates, "Stop'. Correspondingly, in archery, arrow colours are used customarily to signal the technical expertise of the archer, Our Arrow is purple in colour, because purple is widely associated with: quality, power, intelligence, royalty, and luxury. These virtues align perfectly with our company ethos, and form the core principles that underpin our company culture. Uncompromising quality is the signature of luxury, and is the insignia of the work we deliver to our clients through our innovatory solutions.

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v - Unity 

The Arrow consists of two distinct parts that come together to form a single unit. The figure of the Arrow; comprising a shaft and a arrowhead, also depicts the shape of a house; two differentiated parts that form a unified structure: Shaft = Building, Arrowhead = Roof. Unity is a pivotal component of mutually-beneficial and synergistic value creation, and a lack of it impedes progress. In the socio-economic context, unity enhances productivity through teamwork, and collaborative partnerships, and is a transcendental force in promoting the common good. The Arrow is also a symbol of an organisation’s operations: Shaft = Core functions, Arrowhead = Ancillary activities. Our solutions have been categorised respectively under two business lines, to provide a multi-dimensional and multi-layered approach to help businesses address the complex challenges they face today.

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•  Arrowhead - Special Projects​

•  ​Shaft - Core Consulting 

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To explore how our solutions can support your business, get in touch.